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Proof of Asset

Proof of Asset

When a company is achieving product market fit, speed and flexibility should be prioritized, cost optimization a secondary factor and complexity avoided. Only 10% - relatively small percentage - of startups that receive VC funding fail during their first year. During this time, discovery and flexibility are key to being able to find product market fit and proof that an asset can be generated that works for this PMF relationship. The asset must be marketable, useful to customers, competitive, able to fit within regulatory frameworks, etc. If a lending facility is too restrictive at the onset then a company may find themselves struggling to finance the desired asset with the capital available. Or the executive team may end up spending a disproportionate amount of time battling with the capital provider. Neither outcomes are a good use of time or resources in the earliest stages of a company’s life.

What matters? 

  • Speed : As product market fit is still being refined, speed is paramount so as to not waste precious time, resources and ultimately runway on over-optimizing terms in exchange for time. 
  • Flexibility: As product market fit is still being refined, flexibility provides degrees of freedom to adjust and refine business models (covenants), operating procedures (reporting) and sources of long term capital (exclusivity/prepayment terms).

What to avoid

  • Focusing on over optimizing cost: the business probably hasn’t turned a profit yet and time spent on big picture issues is more important. Securing financing is more important to long term stability than penny pinching.
  • Overly complicated covenants and reporting: especially for a company without a permanent full time CFO, requirements can be overwhelming.

Typical Structures